Changes to Our European Pricing
By Patrick Spence, COO.
From day one, Europe has been a pivotal market for Sonos – one in two speakers we make goes to a European home.
Our prices are defined regionally. In Europe these include local taxation and import duties, but we pay for everything we make in US dollars.
Over recent months, there has been a significant change in the US Dollar to Euro exchange rate.
As a result, our existing pricing has become unsustainable and, like many other companies, we will have to increase prices for all products priced in Euros, as well as currencies closely tied to the Euro including DKK, SEK, and NOK.
The Sonos online store will be closed for maintenance from 3pm on July 30th until 10am on July 31st, at which point the new prices will be in place. From July 31, 2015, pricing on Sonos.com will be as follows:
|Euro price (Inc. VAT)|
|Current||New (July 31)|
|PLAYBAR wall mount||39.99||49|
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